Product Safety Recalls

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Rainbow Road Series Board Books

Description: This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738 [Learn More]

About 260,000 (In addition, about 12,900 in Canada) units were affected by this recall.

Rainbow Road Series Board Books
Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

Recalled Animal Counting Book. Recalled Dinosaur's First Words Book

Rainbow Road Series Board Books Recall Information

Country of OriginChina
Recall Date09/21/2023
Recall ID9717
Recall Number23292
HazardThe plastic binding rings can detach from the books, posing a choking hazard to young children.
InjuriesMake Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
RemedyConsumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Remedy OptionRefund
ContactMake Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at or and click on "Product Recall" at the bottom of the page for more information.
Last Updated09/21/2023
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